Responsive Web Design makes your web page look good on all devices (desktops, tablets, and phones). Responsive Web Design is about using CSS and HTML to resize, hide, shrink, enlarge, or move the content to make it look good on any screen. Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
These solutions efficiently meet the complex business goals.
Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.
While, content is king and discover ability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience.
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites.
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. This is because responsive design sites have one URL and the same HTML, regardless of device.
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. That being said, there are benefits to having a mobile-specific SEO strategy.
Another benefit of responsive design is that the user has an improved site experience as there is no need for redirection, use of standardised Style Sheets (CSS) across devices and unified design approach will also create a consistent look and feel. Consistent user experience will have a positive impact on your conversion rates.
B2, Matheshwari Complex, Shiv Vihar, Gandipath West, Lalarpura, Jaipur - 302021
Mobile 1: (+91) 8209072758
Mobile 2: (+91) 7877628014
Monday to Saturday: 8:00am - 9:00pm Sunday: 11:00am - 4:00pm